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Advisor Fees

Investment advisors in the financial services world typically charge their clients based on a tiered percentage of assets under management. The tiered schedule might start as high as 2.5% or more for smaller account balances and decrease to 1.25% for portfolio balances of $100,000 to $1 million. Fees may continue to decrease all the way down to  0.25% for portfolio balances beyond $10 million and higher.

When measured on a percent of assets basis, advisor fees may appear to be insignificant. Many investors, never fully understand the true long-term impact of these fees which can be consirerable as shown in the following example.

Let’s say an investor has 35 years to retirement and $100K to invest. Assume the base amount earns 6% annually. If advisor fees reduce returns by only 0.25% (25 basis points), then the base amount will increase to $700K over that time frame. However, if advisor fees reduce returns by 1.25% (125 basis points), the base amount invested will grow to only $500K—that’s 40% less! These higher fees cost the investor a total of $200K, but the impact may be overlooked because the fees eat away at portfolio value quietly over time

Traditional investment advisors, the type most investors hire, spend time trading stocks and timing markets to try and outperform the market for their clients. These advisors examine track records, consult economic data and forecasts, analyze income statements and balance sheets, evaluate the quality of top management, and assess the competition. These efforts, known in the financial services world as Active Portfolio Management, require serious work by hardworking professionals, who exercise a high level of skill as they gather and analyze data to make forecasts.

A key question for investors is: Does the higher cost of active portfolio management translate into superior investment outcomes? High-fee advisors and their representatives have well-practiced sales pitches that may lead investors to assume they have the skills needed to outperform the market. However, when compared to real returns analyses, the opposite is often the case. Empirical evidence from more than fifty years of research on actively managed mutual fund performance shows at least two out of every three actively managed funds underperform the overall market in any given year.

Is it just a matter of picking the right advisor? Unfortunately, no. The year-to-year correlation between the outcomes of the winners from one period to another is barely higher than zero. In other words, the winners don’t repeat.

The central idea for passive and index investment managers, like Cardiff Park, is that a stock’s current price incorporates all the available information about the value of that stock and the best predictions about its future price. If all assets in a market are priced correctly (as passive and index investors believe they are), then no advisor can expect to outperform the market by trading or carefully selecting other managers to trade for them. We know that markets aren’t always perfectly efficient. Some professionals have the skill to win at the trading game, but few have the skill needed to beat the market year after year.

Spending capital to try and beat the market isn’t smart. The logic is simple. All stock pickers, market timers, or tactical asset allocators are playing a game of chance, whether they acknowledge it or not. In highly efficient markets like the stock market, educated guesses are no more accurate than blind guesses. When you reject costly guesswork, the portfolio management process becomes a matter of identifying the risks that are likely to be rewarded long-term, and choosing how much of these risks to take. Passive and index investment managers, including Cardiff Park, remove costs from the investment process, avoid risks that aren’t likely to deliver expected return, and pass the savings on to investors. It’s a smarter strategy because it allows Investors to capture more of what the markets offer over time.

Not all Passive and Index Advisors Are "Low Cost"

One private study analyzed 340 passive and index investment advisors handling 23,000 portfolios with an average account size of $835,000. This study showed that average advisor fees were 0.65% (65 basis points) on assets under management. These rates are clearly lower than the 2.50% or 1.25% tiers in the example referenced above. But consider how much the investor stands to lose from even this seemingly modest fee. With average fees of 0.65%, it’s not uncommon to find passive and index investors with $1 million portfolios paying $7,000 to $10,000 or more in annual advisor fees. Those fees could be $15,000 on a $2 million portfolio, or climb as high as $50,000 annually on a $10 million portfolio.

Billing at these levels may translate into a $700 to $1,000 hourly rate or more. Passive and index investment managers perform important services, but billing $700 to $1,000 per hour is nonetheless excessive for helping investors formulate a plan, stay on track toward financial goals, and avoid foolish financial decisions. These fees are over and above what most other professionals earn in other high paying occupations like medicine, engineering and the law. It defies common sense that an investor should be penalized by higher fees because they have more assets, or because markets are doing well. Furthermore, unless advisory percentage charges decline over time (highly unlikely), investors will pay much more to their advisors as their assets grow.

Passive and index investment advisors who charge high fees are generally easy to spot. They lease fancy offices in prime locations, and have a staff to run the espresso machine and manage paperwork. They may have elaborate websites with beautiful pictures to promote their services and provide the appearance of better investment returns. But on the bottom line, the high fees they charge to pay for these frills drain returns from their client’s portfolios and have a big impact on long-term returns.

Cardiff Park Advisors: True Low Fixed Fees

At Cardiff Park, we believe that portfolio management fees should reflect the lower costs of passive and index investment management. Advisor fees should be transparent, reasonable, and in accordance with what other professionals charge for their time in highly skilled positions.

Our fees for passive and index investment management generally range from $4,800 and $12,000 per year, or $1,200 to $3,000 quarterly, billed in arrears. Unlike most advisors, our fees are fixed. Practically speaking, this means our clients’ fees will never automatically increase based on growth of their portfolio.

Our fixed fee is our sole source of compensation. This means that we do not accept fees or commissions on the types of Investments we recommend. We do not generate revenue by guiding our clients to particular fund families (12b-1) or brokerage custodians, nor do we generate fees through add-on services.

And unlike many practitioners, we do not accept performance- based fees. Investment advisors are often incentivized by hedge funds to recommend investments with large performance-based fees that carry additional risk—clearly not in the best interests of their clients.

We believe our low fixed retainer is the fairest pricing standard. It eliminates conflicts of interest, including the incentive to recommend investment products based on compensation rather than on meeting our clients’ goals and objectives.


Cardiff Park Advisors, LLC
338 Via Vera Cruz, Suite 240, San Marcos, CA 92078
Phone (760) 635-7526
Toll Free (888) 332-2238
Fax (760) 284-5550

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