Designing Your Portfolio

Portfolio design comes after planning, not before.

By the time we reach this stage, we have already gathered and organized the information that matters most: your time horizon, future obligations, liquidity needs, tax considerations, and your ability and willingness to tolerate risk. Portfolio design is where those inputs are translated into an investment structure built to support your specific goals.

Rather than treating accounts in isolation, we design portfolios as part of an integrated system—one that reflects how capital will be used over time and how different assets work together across changing market conditions.

Our Investment Approach

Our investment focus is on managing globally diversified stock and bond portfolios, emphasizing low costs, tax efficiency, and long-term discipline. Client portfolios are typically implemented using broadly diversified, passively managed stock and bond funds with low turnover and transparent expense structures.

We make heavy use of index-tracking strategies and structured equity and fixed-income funds designed to capture market returns efficiently, while avoiding unnecessary complexity and trading costs. Where appropriate, portfolios may also include allocations to publicly traded real estate investment trusts (REITs), gold, or other diversifying assets as part of a broader allocation strategy.

Asset Allocation as a Structural Decision

Portfolio design begins with a foundational decision about asset allocation—the mix of growth assets, defensive assets, and liquidity that best supports future needs.

Asset classes may include U.S. and international equities, large- and small-capitalization stocks, value- and profitability-oriented strategies, fixed-income securities and bond funds, and cash or cash equivalents. Each plays a role, defined not only by expected return, but by when and how capital may be needed.

Within asset classes, portfolios may follow structured models developed by Cardiff Park or be customized to reflect individual preferences, tax considerations, or specific objectives.

Coordinated, Tax-Aware Portfolio Design

When determining the appropriate balance between equities and fixed income, we view all client accounts—taxable accounts, IRAs, 401(k)s, trusts, and other savings vehicles—as parts of a single coordinated portfolio.

This integrated approach allows us to:

• Place assets tax-efficiently across account types
• Anticipate future rebalancing needs
• Manage liquidity without disrupting long-term allocations
• Reduce unnecessary taxable gains over time

While we monitor economic conditions such as inflation, interest rates, and valuations, our portfolios are not managed using short-term tactical shifts. We emphasize durable, long-term structures designed to remain effective across a wide range of market environments.

A Long-Term, Disciplined Framework

All Cardiff Park portfolios are built around long-term, buy-and-hold principles, with ongoing rebalancing used to maintain alignment—not to chase performance. Asset placement and coordination across accounts are used to improve after-tax outcomes and preserve flexibility as circumstances evolve.

Portfolio design is not a one-time event. As time horizons change and new obligations emerge, the structure is revisited and refined—while the underlying philosophy remains consistent.

Learn More About Us

Cardiff Park Advisors is based in Southern California and works with clients throughout the United States. We welcome the opportunity to discuss your goals, answer questions about our approach, and determine whether working together makes sense.

You may reach our principal, John Gorlow, at jgorlow@cardiffpark.com or by phone at 760-635-7526.